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I’m a crafter of strategic, well-crafted and engaging words in short-form and long-form. I’m a big conceptual thinker and ideas generator who can work on 360-degree ideas and interpret insights and strategies. I’m a great conversationalist and communicator with a love of solving problems.

I work across a mix of brands and sectors with particular experience in the arts, travel, design, architecture, finance and banking, sustainability, architecture, retail, building and construction, property and real estate, beauty and health, aged care, technology, food industry, and entertainment.

I write copy for agencies, companies and individuals and with a few thousand commissions under my belt, I know how to listen to ideas, contribute to the creative process and create a unique brand voice.

Much of my work comes from busy advertising, marketing and design agencies with clients across many industries including architecture, building and construction, property and real estate, beauty and health, aged care, technology, natural products, hospitality, entertainment, sustainable energy, finance, and travel.

No matter the client, fundamental to my work is strategic thinking combined with creative inspiration.

I believe in simple and concise copy that is written for a targeted audience. My words can tell a story, entertain or explain difficult concepts.

Many of the brands and companies in my portfolio are household names including Kelloggs, Westpac, AMEX, George Weston Foods, Kimberly-Clark, McGrath Real Estate, Sydney University and Fuji Xerox.

I have written and edited annual reports for non-profit, private and government sectors including Family Planning NSW, Ventracor, Wilson HTM, Rimcorp, APP, State Library of NSW and Sydney Harbour Foreshore Authority.

My strengths include working to tight deadlines and the ability to think quickly, visually and conceptually.

I'm a team player with a flair for creating taglines, naming products, and creating brand voice across all forms of communication - websites, brochures, packaging, media releases, advertisements, annual reports, and corporate profiles.

My writing is fast, original, witty and prolific.

Capabilities • Website and SEO copywriting and editing • Government technical writing and editing • Content development and management • Exhibition copywriting and editing • Annual report, newsletter, brochure, case study copywriting • Proofreading and editing copy • FMCG and DM copywriting • ABL, BTL and TTL copywriting • Media relations and marketing • Product launching, company name development and corporate strategy development

Skills • Flexible and versatile writer and editor/proofreader who can move quickly between projects • Work collaboratively with designers and account managers to create outcomes that support brand position • Strong attention to detail and ability to meet deadlines • Experience across different media platforms including digital, DM and press. • Specialist in FMCG and DM copywriting and creating brand voice • Specialist sustainability, architecture and building and construction writer • Project coordination and management • Exceptional communication and interpersonal skills