Lead Creative

Lead Creative was approached by a Brisbane Advertising Agency to come up with a new creative direction their client’s quarterly in-house magazine – Our brief was to contemporise and evolve the ‘Tattler’ from it’s existing newsletter style format into a sophisticated, stylish and engaging magazine, that better represented the Tattersall’s Club’s own ambitions to stay current whilst staying true to their long history and to the demographic of their membership.

Lead Creative has helped Green Hills which creative design for projects large and small. Since mid 2017 we’ve completed large scale graphic wall installations/signage, regular newsletters, press ads, a poster campaign, social media graphics, a DL flyer, floor decals, in-store digi screen ads, promotional logos, note pads and internal marketing presentations.

Brand development for Brisbane innovative training startup company Startdate. Website mock ups developed for early phase client and investor pitches helped ensure incredible buy-in from businesses and RTO’s across Brisbane and wider South East Queensland, leading to a very successful full scale launch. Lead Creative developed the entire brand, from market and competitor analysis through to brand story, visual and verbal styles and subsequent collateral roll outs. Inc promotional items, eDM’s, stationery and website design look and feel.

With an aggressive competitor entering the market in some South East Queensland markets – the Toowoomba Chronicles Domain realestate publication and brand needed to bolster their presence and let the house buying /selling public and the real estate agents of the area that know that their was no matter vehicle for realestate in the region. There coverage and exposure simply could not be matched by a rival who was attempting to take market share based on price alone. We opted to construct a campaign that centred around the classic sales adage – You Can’t Sell a Secret.

Aware campaign for a Gold Coast newspaper

Logo and design collateral for a day care centre.

Website concept for a Melbourne realestate agency

Promotional hero artwork for a large advertising campaign and newspaper promotion

Lead Creative has worked with Brisbane based training and consulting company Harness Energy for many years over the course of which we’ve provided a vast of array of branding, graphic design and advertising services to support the continued growth and diversification of their business… from a brand refresh, to multi page documents, booklets, brochures, a 3D printed presentation solution, vehicle wraps, eDM templates, promo flyers, logo designs, T-shirts, posters, press ads and exhibition graphics.

“Re-imagine and reposition and rebrand EWOQ as a fresh, approachable, trusted and forward thinking, customer centric organisation”.

This was the task given to Lead Creative by the Energy and Water Ombudsman of Queensland. They felt that their existing brand no longer accurately reflected the organisation, they wanted to move in a completely new direction that kept pace with their peers, member companies and they needed to avoid any perception of being, unhelpful, stale or bureaucratic.

Various internal and client facing design projects, including Health and Safety program brochure and worksheets, employee value posters, advertising campaigns and logo designs.

A Brisbane based 3D Printing startup utilised Lead Creative to develop their brand from scratch with the aim help other new, established and growth phase, local and regional business grow and compete on a national and international stage through the creation of Industrial Rapid Prototyping, Unique Promotional & Marketing Solutions and Bespoke Gifts. Being involved from day one gave us the opportunity to get under the skin of this fledging entity, developing everything from brand position and marketing strategy through to logo, graphic design and social collateral as well as the website and promotional 3D printed items.

Lead Creative was tasked to refresh the visual components of the brand, ensuring a powerful and consistent brand suite would resonate with the key demographic, work well in the primary print form but translate effectively to all digital mediums. Specifically we looked at the logo and masthead mockup for the front page as well as B2B and B2C advertising campaigns along with collateral such as eDM’s, flyers and media guide/folder, proposal templates, social media and a style guide.

Brand development and all design collateral including website for a Brisbane design studio.