Gouri Banerji

Lost in translation – this is what often happens with much of what we communicate. Articulating and communicating effectively and crisply is so important, especially in today's fast-paced environment. This is where I can help.

I am a Journalism graduate with a Masters in Sociology. I have more than 15 years of experience as an editor and writer across genres, including children's books, travel content and business communications. I have worked with companies such as Penguin Publishing, Dorling Kindersley Reference Guides, Ernst & Young and KPMG.

I have added value to many businesses over the years by enhancing their content. I have created and edited copy for web pages, proposals, change communications campaigns, marketing collateral, thought leadership articles and white papers, promotional material, and leadership messages. I am experienced with grammar/language editing, financial editing and plagiarism assessments. I can also provide assistance with training content. In addition to editorial and writing services, I am also adept at storyboarding and scripting as well as creating slip sheets.

My diverse work experience has enabled me to be versatile with content, so whatever it is that you need written or edited -- be it a resume, an article, a book, a research paper, or something creative and out of the box -- share it with me.

Ladakh Homestays

Ladakh Homestays was a website overhaul project. It involved restructuring an entire travel company's portal from a very old format into a visually appealing site with more engaging and conversational content. My role included planning the structure of the site in terms of content and visuals, writing all the content from scratch, and researching for some sections recreated (E.g., Did You Know).

http://www.himalayan-homestays.com/ladakpages/default.html

Remaining on the ramp

She’s been a Director at the firm for the past three years, and is well on her way to reaching the next level. But hang on….we hear she’s decided to off-ramp. Oh well, another one bites the dust…” This is an attitude that every woman globally would have witnessed or personally experienced at some point in their lives — women come, women go, corporate life goes on. The phenomenon of offramping is a reality — part and parcel of most women’s professional journeys — after all, one cannot deny that women do have a unique and inevitable need to take a break for the physical and social responsibilities that motherhood, marriage, or family care bring. This is, in fact, almost the natural course that working women take globally at some juncture or the other. So what’s the problem? Simply put, the career graph of all women is largely shaped by lack of opportunity at the workplace. This is not about maternity or perks and privileges. This is a much more deep-rooted concept, one of inclusive growth and balanced leadership — the lack of which creates an environment not conducive to the encouragement and retention of talented women leaders.

Open file Remaining on the ramp.pdf

My client wanted a whitepaper written, focused on the concepts, drivers and validation of equal opportunity, off-ramping and talent advancement of women at the workplace. My contribution was end to end, from research and writing to fine tuning the initial draft to incorporate input from multiple stakeholders and finalizing the whitepaper as an impactful piece of thought leadership.