Australia's Freelance Marketplace
Fitness Equipment Market Research in Australia
I am about to start a business of fitness equipment distribution in Australia. The business is based on both B2C (online and in store) and B2B wholesale operations. Customers range from home use to light commercial use in condominiums, hotels, studios all the way to full commercial use in large health clubs. Products range from small accessories all the way to heavy cardio and strength equipment. The goal of this project is to understand the competition in Australia in the segment of fitness specialty stores. Here is a list of random competitors: http://www.aussiefitness.com.au/ https://www.gymandfitness.com.au/ http://www.australianfitnesssupplies.com.au/ http://www.fitnesswarehouse.com.au/ https://www.fitnessmarket.com.au/shop/ https://fitnesschoice.com.au/ http://www.justfitness.com.au/ http://www.harveynorman.com.au/connected-fitness-health
Questions that need to be answered:
- Who are the top 5 specialty stores in Australia on sales? Rank them by sales. Are they on the above list or am I missing anyone?
- Strengths and weaknesses of each top 5 player
- How good/strong is the home-grown fitness manufacturing industry in Australia – and how do they compare to Chinese imports?
- Sales distribution of each top 5 player by geographic area/state
- Sales distribution of each top 5 player by product category (treadmills, ellipticals, stationery bikes, indoor cycling bike ("spinning"), rowing machines, other cardio machines, strength single stations, strength multi-stations, functional training equipment, functional training accessories, free weight (benches, racks, accessories), other accessories)
- Sales distribution of each top 5 player by sales channel: Online retail, In store retail, wholesale
Hi. We would be more than happy to help you with your business research
Hi, I can certainly assist you with this and more.
I have previously worked as a Business Development Manager in the health (wholefoods) industry, have studied marketing at an undergraduate level and am in the final stage of my MBA.
As I am primarily working in digital marketing now I am also interested in discussing your online marketing strategy - I can certainly assist you in this area to if required, at very affordable rates as per my website below.
Please contact me at braden@vernon-digital.com.au to discuss further.
Kind Regards Braden Vernon www.vernon-digital.com.au
Freelance Professionals
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Hi, I would like to offer a bid to this very interesting sales and market research job.
There is a lot of research to undertake to answer your questions, firstly to ascertain who the Top 5 fitness equipment players are in Australia, and from the Top 5, to create a consistent comparison report based upon available corporate and investor information publically. I would also add into your 'random competitors' list another fitness equipment store and distributor, http://www.amartsports.com
My services are competent based upon 25 years in the public relations and communication industry working across all Australian commercial sectors, including retail. I work closely with an accredited Australian investigator who also have 25+ years working in the Australian commercial sector. Together we would be able to provide a thorough response to your 6 questions that would enable you to understand the Australian competition in the fitness specialty stores.
Our investigative and writing skills combined, along with tertiary educated research skills are ideally placed to be able to deliver the information that you after in a professionally presented report document.
Many thanks for the opportunity of bidding.
Kind regards,
Jane