Verve Retail Co. is a mid-sized American lifestyle retail chain operating 14 physical stores across the U.S. and a growing online channel. This project delivers a full end-to-end business analytics review covering 3 years of transaction data (2022–2024), addressing three critical business problems identified by leadership ahead of their 2025 expansion cycle.
E-COMMERCE Website - Clicks to Conversions
Open external link
https://github.com/AlvinFern/E-Commerce-Analytics-From-Clicks-to-Conversions
End-to-end affiliate performance analysis using MySQL and Power BI, covering revenue drivers, funnel behaviour, traffic source efficiency, and pricing strategy across five international markets.
Detailed project in the link below.
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