Copy That Counts

So most of us love us a good bargain, amirite? Personally, I love me a good sale or half-priced deal. Except when it comes to pizza because cheap pizza is bad pizza and pizza is life. Pizza is basically the gift that keeps on giving and its so warm and gooey and soft, unlike my stupid exes cold black heart. It’s always there to make me feel better when I need it, and would never run away with my best friend and steal custody of my favourite fish. Anyway, where was I going with this?

Oh yeah discounts, bargains, cheap AF stuff. It all sounds fantastic in theory, but when it comes to writing content, beware! Because if you choose cheap SEO content writers, you are weak. Your bloodline is weak and you will die. Ok, you might not actually die, but your businesses online marketing opportunities might. And that’s just the beginning.

I know it’s appealing to save some coin wherever you can. And with the temptations of sites like Fiverr and Freelancer all fighting for your business and offering you a content writing service for the bargain price of $5 aus an hour, its easy to get suckered to save those dollar bills, yo! But by hiring a cheap writer not only are you getting a shitty sub-par product, but you are likely doing actual damage to your SEO strategy.

That’s right El Cheapo, by getting cheap SEO content writers to help your SEO Strategy you’re actually hindering it. Googles about as temperamental as the fuckboy you dated in university with even higher expectations for you.

We know that content is one of three biggest ranking factors for SEO, but not just any old content at that. It needs to be of the highest-quality, well-researched, informative and engaging to your intended audience. And do you really think your $5 an hour cheap SEO content writer is going to deliver that?Yeah. Not gonna happen, you guys.

Content is key to your SEO strategy and SEO is key to your business has a whole. So of all the places of where you want to save money in your business, why would you skimp on one of the most valuable resources there is? It makes as much sense as the comeback trend of wearing bike pants in public (I’m looking at you, Kanye!), or Justin Bieber’s comeback. Both should never have been a thing!

This SEO Optimised article I created for my client The Canvas Factory and published on Mamamia was shared over 5000 times!

Branding not only encompasses your logo it’s your core values. It’s how you represent yourself online or through other channels such as advertisements and campaigns. It’s every interaction you have with customers and suppliers that affect your reputation or customer experience in any way. It’s paramount to your business success to get your branding right.

We know things don’t always go to plan. Mistakes happen. Sometimes it’s lack of planning or research, not understanding the audience or simply bad luck. But when branding goes bad it’s possible to do irreversible damage to the brand. Ain’t no-one got time for that!

These are the three biggest branding mistakes companies are making, what you can do to learn from them and how you can avoid your own branding disaster in the first place.

So your kick-arse resume nabbed you an interview with your dream company. You’re pretty good at adulting most of the time so you know you should research and be prepared as possible if you have any shot at getting the job. But what interview mistakes could you be making without even realising?

These are the interview mistakes you might be making without even realising.

Because the world is a big dumpster fire sometimes, I decided to google “cute puppo’s learning to walk.” Not to be dramatic or anything, but there are like, a trillion puppos out there that I’d now die for, or spend my days avenging them if anything was to happen to these good boys and girls. Anyhoo, this got me thinking how easy it is to find the things we want online and SEO’s major role in this.

Whether you’re having a bad day because you’ve run out of ideas on what to binge on Netflix, or you need a tutorial to put together IKEA furniture because, like, who read instructions anyway? #videoturtorials rule. No matter what you need, whether its something to make you laugh, information and advice, or a product or service, your homeboy SEO is like a genie in a bottle, granting your every wish and command.

If you’re a small business owner your genie requests likely include getting people to your website and turning them into loyal customers. And if you’re anything like me also a never-ending pizza, a day hanging out with Will Ferell, and a property full of mini-goats, doing mini-goat things! But let’s just assume these are only SEO genies and focus on my life-long dream of goat ownership another time.

You might possibly know a bit about SEO. You may have tried some content, or implemented some SEO strategies yourself. Or you might be avoiding it like the way I avoid, what’s that thing called? Oh yeah. People. Other People. Anyway, the thing is all small businesses need SEO to succeed, and SEO can be like a genie for your business if done correctly.

The problem is many people get overwhelmed with SEO jargon and confused by the conflicting information out there. If you have no experience with SEO it can all seem too much and not worth the hassle, especially when you’re already flat out with the daily running of your small business. It can also feel uber expensive, in particular, if you’ve had previous dealings with SEO agencies who charge out their arses, and deliver nothing.

But, it doesn’t have to be like this, I promise! There are a number of things that anyone or any small business owner can start doing to help your SEO strategy, even if you have no experience at all.

Posted on June 28, 2018 by Vanessa Tobias

0 I have a confession to make. Well several actually, but you guys probably don’t care about the time I stole my flatmate’s pizza and blamed it on my dog (Nah ragrets. #pizzaislyf). Or when I went skinny dipping in my neighbour’s pool. Or that I don’t actually hate Nickelback. And I think Nick Cage is a quality actor that doesn’t deserve to just be known for being a meme.

Wow. Those Catholics are onto something, confessing really does feel good. Anyway, I digress. The truth is I’ve been pretty shit as an SEO Content Writer. Well, completely useless tbh, with updating my own content on my blog. And in 2018 your blog content still matters, so really I should send myself straight to Google jail. Without passing go. Without collecting two hundred dollars. And take up residence in the naughty corner of the internet, where I belong.

The truth is I’ve abandoned my website. I’ve abandoned my blog. And whilst I’ve been super busy telling you guys what you’re supposed to be doing – like, I dunno, a little something like contributing to your own website and blogs consistently with high-quality, informative and engaging content. I haven’t exactly been doing it myself. My bad.

I could probably make up a million excuses to give you. And trust me, excuses are my jam. Speaking of jam, ask my personal trainer how good I am at justifying why it was necessary to have three Krispy Crème donuts for breakfast, or why the Bachelor Paradise finale was more of a priority than working out, #taraandsammy4lyfe. But it just doesn’t cut it, and I know it. Judge away, humans that are better at life than me (so most people, really!).

I just got slack. I was living the do as I say, not as I do life. And I found it hard to concentrate on doing the stuff for my own blog when I spend all day writing for others. It’s a cop-out, yeah, for sure. But I guess in the same with if you were a builder and you were building all day, it would be hard to go home and build your own home. But people do it, and I should have been as well. Forgive me, you guys. I’m working on it.

The thing is in 2018 your blog content still matters. No matter what industry you are in and what marketplace you’re playing in, your blog is your opportunity to share your industry knowledge and answer the questions you’re customers are looking for. And your blog and SEO Strategy is a key ingredient in getting the new customers you need for your business to thrive.

So now I’ve confessed my sins and determined to change my evil ways (well except those that revolve me having to sacrifice any type of pizza or pizza-related item for the common good. Despite my brief encounter with religion as mentioned above, I ain’t no Mother Teresa, come on!) and contribute to my blog going forward. And you should too.

These are the reasons in 2018 your blog content still matters...