Masud Rana | Google & Meta Ads For Dentist and Local Business

Challenge: An HVAC company needed to maximize leads during peak summer season (AC repair & installation) with a limited monthly ad budget.

What I did: → Built a Performance Max (PMax) campaign with full asset group setup → Created audience signals based on homeowners, competitor searchers, and past website visitors → Wrote high-converting ad headlines and descriptions focused on emergency AC repair and same-day service → Set up call-only ads for direct phone lead generation → Integrated GA4 + GTM for call tracking and form submission tracking → Optimized budget allocation between Search and PMax campaigns

Results achieved: ✔ 47% increase in inbound calls during peak season ✔ Cost-per-call reduced from $38 to $21 within 60 days ✔ PMax campaign outperformed previous Search-only setup by 2× ✔ Achieved 85%+ impression share for top emergency HVAC keywords

Tools used: Google Ads, Performance Max, GTM, GA4, Call Tracking Industry: Home Services (HVAC / Air Conditioning)

Challenge: Clean Air Zone (UK) was running Google Ads with high cost-per-lead and poor ROAS. Their campaigns lacked proper structure, tracking, and audience segmentation.

What I did: → Fully restructured Google Search campaigns by service type → Implemented Google Tag Manager for accurate conversion tracking → Set up GA4 with custom events for phone calls and form submissions → Introduced negative keyword strategy to cut wasted spend → Built a Performance Max campaign for local service area targeting

Results achieved: ✔ Cost-per-lead reduced by 60% ✔ ROAS improved by 3× within 90 days ✔ Overall ad spend efficiency increased significantly

Tools used: Google Ads, GTM, GA4, Performance Max Industry: Automotive / Home Services

Managed Google Search Ads for a dental practice in Beachwood, Ohio targeting local patients for teeth whitening, implants, and general dentistry.

What I delivered: → Keyword research focused on high-intent local dental searches → Ad copy written for appointment-focused conversions → Call tracking and form submission tracking via GTM → Meta Pixel setup for retargeting website visitors → Conversions API (CAPI) integration for iOS-proof tracking

Results: ✔ Consistent flow of new patient appointment requests ✔ Improved ad relevance scores and lower CPC ✔ Full-funnel visibility with GA4 + GTM

Industry: Dental / Healthcare Location: Ohio, USA

Set up a complete Meta advertising system for a local home services business targeting homeowners needing HVAC repair and plumbing services.

What I built: → Facebook & Instagram ad campaigns with local radius targeting → Meta Pixel installation via Google Tag Manager → Conversions API (CAPI) setup for server-side tracking accuracy → Custom audiences: website visitors, video viewers, lookalike audiences → Lead form ads optimized for phone call conversions

Results: ✔ Achieved consistent local leads within first 30 days ✔ CAPI reduced data loss from iOS tracking restrictions by ~85% ✔ Cost-per-lead well within client's target range

Industry: Home Services (HVAC / Plumbing)

Challenge: A local auto detailing shop was relying only on word-of-mouth and had no paid advertising strategy. They needed consistent bookings for detailing packages.

What I did: → Created Facebook & Instagram campaigns targeting local car owners within 15-mile radius → Built before/after creative strategy for high engagement ads → Set up Meta Pixel + CAPI for accurate lead tracking → Ran retargeting campaigns for website visitors who didn't book → A/B tested ad creatives — video vs. image vs. carousel format → Used Lead Form ads for instant booking inquiries

Results achieved: ✔ Booking inquiries increased 3× within first 45 days ✔ Cost-per-booking kept under $12 AUD ✔ Retargeting campaign delivered 40% lower CPL than cold audience ✔ Built a warm custom audience of 2,000+ local car owners

Tools used: Meta Ads Manager, Meta Pixel, CAPI, GTM Industry: Auto Detailing / Automotive