Kristine Chompff
Marketing consultancy

I have over 16 years' experience in marketing and communications and am a Senior Marketing Manager with a broad and deep skill set. I have a proven track record of delivering results and achieving business goals through: • Increasing profitability, creating additional revenue streams and raising brand value by developing strategic marketing plans and executing high impact online, digital and traditional marketing strategies • Optimising business operations, increasing efficiency and driving sustainable change initiatives by developing and implementing practical strategic plans, building a high-performance culture

Some of my key skills include: • Brand Strategy and Management • All Online, Digital and Traditional Marketing • People Management and Cultural Cohesion • Launch to Market and Go to Market • Product Marketing and Management • Lead Generation, Acquisition and Nurturing • Inbound and Content Marketing • Integrated, Multi-Channel Marketing • Data and Marketing Analysis and Reporting • Design and Multimedia – all Adobe products • Operational Efficiency, Budgeting and ROI • Strategic, Marketing and Business Planning

Some of my key achievements include: • Built 8.25M sales pipeline in 18 months of new SaaS platform launch • Grew digital conversions by 80% in 18 months through strong execution of marketing strategies that articulated a differentiated brand • End-to-end event management of a full-day conference featuring high-profile influencers that attracted 100+ national and international C-suite delegates • Authored 20-page thought leadership whitepaper after conducting in-depth market research study • Launched popular academic professional development webinar series focused on building digital skills • Realised significant operational efficiencies through customer journey mapping and marketing automation • 80% volume drop in phone enquiries whilst maintaining output quality through webchat integration and launch • Developed and launched educational solar energy website for primary schools, taking it to No. 1 in the country • Designed new corporate identity and 3 product brands (cohesive brand 'family') develop online and print resources • Doubled conversion rates via design and coordination of case studies that raised profile and highlighted success • Increased online revenue from 5% to 65% of total revenue – website, SEO/SEM, e-Commerce and digital marketing

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Camberwell, VIC, Australia

Member since

Nov 2019

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