Staircase Marketing

Typical budget: $3,000 and under
Located in Hendra, VIC, Australia

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Our tailored solutions can help your business with anything from development of a marketing strategy to a single advertisement - no job is too big or small.

Specific marketing services we can help your business with include;

• Development of strategic marketing, communication and digital marketing plans
• Brand audits and strategy
• Development of corporate logos and brand guidelines
• Copywriting
• Content planning and execution
• Briefing and management of designers and developers
• Management and implementation of new or existing sales and marketing activities
• The devising and rolling out of media and advertising plans
• Development of sales and marketing collateral including;
  • brochures,
  • display and onsite signage,
  • press and print advertising,
  • television and radio advertising,
  • direct marketing,
  • audio and visual displays,
  • online promotion,
  • interactive media and e-marketing activities
• Website services including;
  • development,
  • management,
  • content review,
• SEO
  • Post campaign reporting & analysis as required
  • Development of marketing processes and guidelines

ADVERTISING and PROMOTION At Staircase Marketing we will work with you to develop and implement the most successful advertising and promotion possible based on your budget and business objectives.

Whether it be a one off piece of communication or an ongoing advertising and promotion campaign, Staircase Marketing have the expertise to help you.

Specifically, we can assist your business with the following;

• Advertising and promotion strategy development including identification of suitable media
• Content development and implementation of advertising and promotion materials
• Negotiating and booking media directly or through a media planner
• Artwork design and development
• The identification of editorial opportunities and the creation of content where required
• The evaluation and refinement of the ongoing program

Social Media is ever evolving and requires specific focus and skills to implement depending on the channel most suitable for your business objectives, budget and resources.

It's easy to become overwhelmed with all the various platforms currently available and continually popping up. It's also difficult to determine the appropriate channel, strategy and voice with so many options available. So whether it's Facebook, Twitter, LinkedIn, Instagram, Snapchat or your own business Blog, Staircase Marketing can assist in developing and implementing an effective Social Media strategy for your business.

SOCIAL MEDIA Staircase Marketing can assist your business with the following;

• Social Media strategy development including identification of suitable platforms
• Content development and implementation
• The monitoring of platforms
• A continuing program of relationship building with your online community
• The identification of opportunities and the creation of material where required
• The evaluation and refinement of the ongoing program

PUBLIC RELATIONS Managing the message is the cornerstone to sound communication regardless of its form of delivery. Strategic public relations are much more than publicity and mastering the news media is certainly not about spin.

Staircase Marketing can plan, manage and sustain your external communications and ongoing activities to create and maintain a positive image, thereby improving public perceptions, lead generation and retention and overall profits. ​ Specific services Staircase Marketing can help your business with include;

• Liaison with the client in relation to professional public relations counsel
• The development of a media kit, including; backgrounds, biographies, industry statistics
• The pitching of stories and interviews with journalists
• Phone calls, advice and discussions regarding PR program objectives and opportunities
• The monitoring of editorial features
• A continuing program of relationship building with journalists
• Media familiarisations and briefings
• The monitoring of opportunities and the creation of material where required
• The evaluation and refinement of the ongoing program

Tourism Queensland & Wotif.com iSpy Campaign

Multi-channel cross promotional campaign between Wotif.com and Tourism Queensland.

I initiated the partnership with TQ and was the project lead at Wotif.com and conduit to TQ.

Budget over $400,000 and over 53% increase in year on year revenue for Queensland during the campaign period. This was the largest advertising campaign Wotif.com has undertaken and the first with integrated social media, SEO, SEM, public relations, product, design departments and TQ & State Government stakeholders.

https://www.youtube.com/watch?v=UJuqMbZVORM&feature=youtu.be

Sustainable Development Gold Coast Conference

Open file Gold Coast Development Conference.pdf

As a not-for-profit, the goal was to put on a conference at no cost to the SDGCI that would enable to organisation to educate the property industry and the challenges the industry was facing.

I was responsible for all the entire program in conjunction with the board. Activities included pre-event PR, sponsorship sourcing, marketing and promotional campaign, event management and reporting.

All initiatives were on time and under budget for two SDGCI not-for-profit major industry events.

ASTC Hong Kong ITU Triathlon

Goal was to increase the profile and participation at the annual Hong Kong Triathlon. I was the conduit between the Triathlon owners in Hong Kong and MetaSport (the event managers) and was responsible for all the marketing strategy, roll-out and reporting.

Resulted in 10% above registration target and 7.3% above revenue target for Hong Kong ASTC Triathlon.

https://vimeo.com/111718045