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Disciplined Innovation

Typical budget: $3,000-$10,000
Located in Melbourne, VIC, Australia

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As a writer my specialty is business writing - always well researched, making things clear, simple and pleasant to read.

I've written blogs, training material, procedures, reports, sales material and how-to guides. Two of my styles are on display.

As well as writing I'm building a digital innovation venture and completing a PhD. I love to help companies to grow, so if that's your aim lets have a conversation.

Finding Opportunities

Opportunities are potentially favorable circumstances.

They constantly arise from changes in our environments, and from the way we see and think about things. There are two types – the obvious and the not-so-obvious.

Open file DW_Guide56_Opportunity Scanning.pdf

A how to guide for business owners, leaders with ambition

MIND THE CREATIVITY

Open file MIND THE CREATIVITY.pdf

An article on fostering creativity. Creativity is a buzz. It generates idea, insights, new product concepts, magical marketing messages; and energizes staff. There are creativity training programs and tools, creativity hubs, hot spots, creativity conferences and creativity consultants. With so many options what should a leading company do?

Finding Customer Insights

Open file Finding Customer Insights.pdf

Study customers intensively For more sales, and product and service innovation ideas A how-to Guide for SMEs Plus: Design Thinking and its secret history.

Routine contact with customers and prospects is the place to start building deeper understanding, with questions based on genuine interest and curiosity. Then extend your insights with systematic monitoring, surveys and observation.

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