LJ Taylor

The lack of coffee aside, the new Atlassian offices offer a multitude of creative and generous perks to their employees. But are soundproof pods and free brekkie all it takes to keep employees happy? Here at [company name], we’ve put our heads together and come up with some other aspects that can improve employee satisfaction in the workplace.

1. Interesting and varied work Ensure that employees find their work stimulating. It doesn’t matter how many free ice creams you offer people; if they are bored on the job, they are not going to be engaged.
2. Opportunity to use skills at work Encourage your employees to make the most of their skills by providing them with relevant opportunities – people like to show where they can add value.
3. Good working relationships Promote positive and respectful relationships at all levels in the company, and contribute towards the creation of a supportive organisational culture.
4. Training and career opportunities It is human nature to want to learn, develop and progress. Respond to this need for growth by encouraging employees to participate in training sessions and offering them a chance to climb the ladder.
5. Competitive pay structure Show your employees they are valued by paying them above the going rate. Bonuses, benefits and other perks are also important motivational tools.

UNCOVER YOUR CONSUMER Think about your ideal consumer. Strip off the layers. Are they young, trendy and a tad bohemian? Or perhaps mature, conservative and intellectual? What do they have for breakfast? What do they do in their spare time? What do they want and need? Also consider the groups they mingle with – families, clubs, societies and sports teams. These groups inform, inspire and influence their values and behaviour.