WorkingCopy.com.au

Creative, results-focused writing that means business

More than simply knowing the right place to use its and it’s, I’ve got the business and marketing nous to understand your customers' needs and how to translate them into copy that engages, informs, inspires, builds trust and, ultimately, drives sales.

The benefits of 16 years' experience crafting copy and content of all sorts

Take a look at my portfolio and you'll see that I’ve produced successful copy and content of all sorts, B2B and B2C, web, print and video for companies including ANZ Bank, BigPond.com, Canon, M&C Saatchi, Optus and Qantas, as well as a host of ambitious small and medium-size businesses. My travel articles have appeared in the Sydney Sun Herald and the New Zealand Herald.

Plus the knowledge to know what makes great content ... and gets great content noticed

Along the way, I’ve learned a thing or two about getting the right content in front of the right audience, and turning eyeballs into action. Everything I’ve learned about SEO, content marketing and conversion optimisation helps inform every piece I create.