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Freelance Digital Strategy Director and senior marketing, fundraising, and strategy consultant with significant experience across UK, US, Australia and global markets.

Specialising in digital, I have a wide range of experience across all media channels, all facets of direct response marketing, brand development, and fundraising. I have led departments and teams in-house and at agencies, and worked with senior stakeholders and great people to drive target-beating results for amazing organisations.

Whether you're looking to develop a growth strategy, drive response via integrated campaigns, want to develop a new product, need an experienced digital eye, or don't quite know where to start i'm here to help!

My services sit under three distinct cateogires:

Discover: I utilise a range of tools to understand organisations and businesses, the world they operate in, their audiences, objectives, competitors and their capabilities. I then make recommendations to inform strategy, product, and campaign development.

Decide: I determine objectives and make key decisions based on insight which lay out a plan to achieving them. This may be a high level digital or organisational strategy, campaign strategy, or an overarching plan to develop a new product.

Deliver: I get hands on - leading the design and development of products, payment technologies, and detailed granular campaign, media and testing plans. I also set up and manage marketing and fundraising campaigns across traditional and digital channels, buy and optimise digital media, and if something's not working as it should, I use a suite of tools to analyse and improve performance.

Below are a few of my areas of expertise:

PLANNING, STRATEGY, FUNDRAISING

• D2C Marketing
• Integrated strategy, campaign & media planning, analysis & optimisation
• Digital strategy, campaign & media planning, analysis & optimisation
• Audience research & segmentation (Yougov, TGI, Nielsen, GWI, Statista, Google Trends)
• Fundraising & charity marketing (Individual giving, events, community, legacy, lottery)
• Sports & major event marketing
• Brand development & management
• Creative development (Briefing to optimisations)

DIGITAL & MEDIA

• Digital media (Social, Display, Native, Email marketing)
• Traditional media (Print, TV, DRTV, OOH, Radio, Mail, PR)
• PPC & programmatic advertising (planning, buying, analysis & optimisation, reporting)
• SEO & SEM
• Web analytics, journey mapping & CRO
• UX Design, UI & user testing
• Digital payment solution development & optimisation (Web & app checkouts, PSMS)
• Website & digital product development (Design, managing build & developers, tracking setup)

My most recent role was Head of Digital / Digital Strategy Director at Open - a creative, strategic and technical agency based in London.