Demand Creation Marketing

Experienced and innovative B2B and B2C demand creation marketer with a passion for aligning your marketing channels

I'm a marketing professional with 15 years business-to-business and consumer experience, having worked within both large and smaller sized, national and international businesses.

My passion is Demand Creation - using marketing channels and content to progress audiences - prospects and customers - further along the sales cycle toward conversion.

I optimise marketing content for each of the marketing channels, to build a strong buyers' journey from the top of funnel to increase awareness in the discover and investigate stages and support the customer with the information they need, at the relevant time in the cycle.

I've successfully used measurable marketing channels, such as organic and paid social, digital advertising, websites, hosted landing pages, blogs and automated email journeys to engage audiences and make marketing campaigns more efficient.

What really lights my fire is delivering integrated marketing and communications campaigns, using Above the Line formats - advertising, social media, websites - and directly engaging audiences with Below the Line tactics - direct mail, eDM.

Content marketing get my heart racing. I've written compelling customer testimonials and case studies, blogs and worked with researchers to develop white papers that create brand authority. Then syndicated these assets across marketing channels to increase the market's knowledge of the brand or a proposition.

The marketing automation platforms I've used include Eloqua, Salesforce Marketing Cloud, ActiveCampaign and Mailchimp, as well as Unbounce for hosted Landing Pages.

I've used a number of Content Management Systems over the years, WordPress most recently and dabbled in Google Tag Manager.

I've used all of the major social and advertising platforms, managing media buying agencies to select Google Display Network and Programmatic audiences.

I've managed paid LinkedIn and Facebook campaigns.

Make me a part of your team and I'll support you to deliver your program.

I'm a new mum and I'm a flexible and professional self-starter with great communication skills.