Linkedin is a great tool for research and communication. Before you get serious about it though, take the time to sit down and think about what you really want from it. To get the most out of it, take a Goals, Strategies, Tactics approach and stick to it. For example, if you want to grow your network then add 5 new connections a day. If you want sales leads, get active in groups and events. Remember one thing that you always need to remember; Take the time to thank your connections and do selfless things for them. If you have to include that as a tactic, then DO IT! You may have heard it a thousand times, but the value is always in execution.
Optimize your profile
Lets get the basics out of the way. Fill every SINGLE form out thoroughly. Don’t be afraid to list your accomplishments. People want to know that your confident in what you do. It’s tough writing about yourself, so if you have trouble, consult someone that knows you well or look for inspiration on other profiles.
Utilize groups
Groups are a fantastic tool because they allow you to connect with people you’d otherwise have no connection with. Join as many groups as you can related to your industry or interests. Make a goal to reply to two posts a day and start your own topics. Groups are an excellent way to get to know people locally, in your industry, or industries you want to break into.
Request recommendations
If you do amazing work and your clients tell you, ask for it a recommendation Linkedin. Start the old fashion way. Give them a phone call and ask if they would be willing to write you recommendation. Then tell the person what you would like them to say about you (in a humble manner) Then tell them you’ll be sending them a request so they can respond to it by writing you that recommendation. (This way they won’t forget.)
Utilize Applications
One way to get passive updates to your connections is through your apps. Take time to browse the apps (there aren’t that many) and choose ones that fit you. If your not sure which apps to start with, use the Blog Link app to sync your blog account and the Recent Tweets app to sync your Twitter account. The Amazon reading list is another great app.
Update your profile status at least once a day
The status bar is another great way to keep top of mind to your network. But don’t abuse it by syncing it with your Twitter account. Try to post info that would be of value to your target audience. You need a strategy. If you have to resort to posting the same content that you have on your twitter feed, take the time to post it separately. Just make sure not to include hashtags or @replies. They get really on any platform other than Twitter.
Always include a personal message when adding/connecting with people
A personal touch goes a long way. Your new connections will appreciate it now more than ever. If it’s someone you don’t know ask him or her why they want to connect with you. Ask them what they are looking to get out of Linkedin and they’ll probably ask you back. Now you have one more person looking out for you!
Pay attention to people’s updates
Use updates as a chance to keep in touch with people. If someone got a new job or a promotion, take the time to send him or her a personal congrats message. MAKE SURE you get your facts straight first though. They could just be changing their job title.
Make sure your profile sections are reordered to benefit you.
A new feature allows you to move your profiles sections up and down.
Depending on who you are, you can take advantage of this new feature to give people interested in your profile, exactly what they are looking for.
For example:
Student: Education, Experience, Resume, honors and awards
In transition: Resume, Experience, summary and contact info
Entrepreneur: Summary, Contact Settings, Recommendations, Apps for a presentation from slideshare or a white-paper on your expertise.
Employee: Summary, Experience, Recommendations
Networker: Summary, Recommendations, Groups, Social apps (e.g. blog and twitter feeds)
Make it easy for people to contact you
Everyone has their preferred method of communication. Make sure to put yours under the “Contacts Settings” section. Many people don’t like to use Linkedin’s mail systems so include your email address or business number as a preferred method of communication.
Don’t be stingy with your public profile
You want people to find you right? Include as many pertinent details as possible on your public profile. At least include your summary, experience and most important additional information.
Agree or disagree? Express yourself below. Want to say thanks? Socially bookmark us using the buttons below.
