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How to Plan a Simple Advertising Campaign

Posted in Marketing on Jul 16, 2021

Planning an advertising campaign is often a very daunting task. The advertising world is a rough and energetic one, and there is always someone willing to take your money! The following tips will help you generate a campaign from scratch, and lead you away from some of the common pitfalls that freelancers can fall into. Remember, you can’t compete with the big boys when it comes to throwing cash around – focus on your target audience and pick media that will allow you to approach them in a cost-effective manner.

Simple Tips to Generate Leads for Your Business

Posted in Marketing on Jun 25, 2021

Lead generation is essential to any business, having a steady flow of potential customers can make all the difference to the outcome of your goals, whether it be finding higher paying clients or selling your ideas. You might provide an amazing service or package but if nobody is ever offered then how are they to know about it? This where lead generation or offering yourself is clearly important.

10 tips for getting your next client on Linkedin

Posted in Marketing on Feb 09, 2020

Linkedin is a great tool for research and communication. Before you get serious about it though, take the time to sit down and think about what you really want from it.

A Sexy Business Card: 6 Reasons Freelancers Need One

Posted in Marketing on Sep 23, 2019

An excellent marketing technique which is sometimes overlooked and usually undervalued is to hand out business cards. A successful business card can have some very healthy advantages. Below I have discussed why it is a vital marketing technique which will fuel your career.