Daniel Horta

Head of Digital Marketing with over 10 years of advertising experience and more than AUD 20 million in advertising spend managed across my career.

I help businesses turn paid media and reliable measurement into qualified leads and ecommerce sales. I have 10+ years of marketing experience across B2B SaaS, ecommerce and lead generation, and currently work as Head of Demand Generation at Splose in Australia.

My freelance services include Google Ads and Meta Ads audits, campaign setup and optimisation, GA4/GTM tracking, Meta Pixel and CAPI implementation in WordPress, conversion optimisation and clear performance reporting. I have personally managed Meta Ads for Hanes and Freedom Furniture at Incubeta, each with monthly spend above AUD 100,000. At Digital Rhinos, I helped reduce CPA by 30% for the largest client.

I also take on clearly scoped digital operations work: spreadsheet and CRM clean-up, data entry, online research, product listings and simple website/content updates. Where appropriate and agreed with the client, I use AI and Computer Use with human review and quality checks.

Based in Sydney and available for remote freelance projects alongside my permanent role. My maximum capacity is 15 hours per week IN TOTAL across all freelance clients, including meetings and delivery. Meetings are best on Tuesday afternoons and Thursdays, Sydney time; execution is more flexible within the agreed scope.

I work in English and Portuguese. Clients supply image and video assets; I can brief and test creative, but do not offer design or video production.