Victoria May

VP-Level Strategy Consultant | GTM, Validation & Commercial Growth

With 13+ years of senior strategy experience, including VP at Edelman DxI and Associate Director at Kantar Consulting, I specialise in building commercially rigorous growth strategies for global brands, startups, and early-stage ventures. I have led strategy at C-suite and board level across the U.S., UK, Europe, Asia, and Australia, spanning fintech, SaaS, financial services, healthcare, FMCG, technology, energy, and more.

I bring the strategic depth of a senior corporate leader with the agility of an independent consultant, helping founders and organisations move from concept to clarity, and from strategy to execution.

WORKING WITH ME, YOU'LL GAIN:

✅ Senior Strategic Perspective: VP-level thinking applied directly to your business, challenging assumptions, identifying gaps, and building strategies that are commercially viable and execution-ready. ✅ Evidence-based decision making: Data-driven market validation, customer segmentation, ICP definition, and competitive analysis that give you confidence before you commit. ✅ End-to-end commercial strategy: From opportunity validation and GTM strategy through to MVP scoping, product roadmaps, and growth frameworks, I see it through, not just advise on it. ✅ Founder-ready communication: Clear, structured, board-level deliverables that translate complex strategy into decisions your team can act on immediately.

CORE EXPERTISE

1️⃣ STRATEGIC CONSULTING & MARKET GROWTH

I help businesses validate opportunities, define their market position, and build the commercial strategies needed to launch, grow, and scale. My approach combines rigorous external market analysis with honest internal capability assessment, so strategy is grounded in reality, not assumptions.

✅ Market validation & opportunity assessment: TAM/SAM/SOM analysis, competitive landscape mapping, whitespace identification, and ICP profitability modelling. ✅ Go-To-Market strategy: Customer segmentation, positioning, pricing strategy, channel definition, and launch planning across B2B and B2C markets. ✅ Brand & portfolio strategy: Data-backed brand roadmaps, portfolio optimisation, and innovation strategy. ✅ SaaS & product strategy: MVP definition, product requirement documentation, user journey mapping, and development-ready specifications. Working alongside UI/UX and engineering teams. ✅ Growth systems & commercial modelling: KPI frameworks across the full customer journey, acquisition funnel optimisation, retention metrics, and unit economics modelling. ✅ Stakeholder engagement: C-suite workshops, board presentations, and cross-functional alignment across global organisations.

Experienced across fintech, SaaS, financial services, healthcare, FMCG, technology, energy, NGO, and transport sectors, with global delivery across APAC, UK, Europe, and the US.

2️⃣ LEADERSHIP & CAREER COACHING

Alongside my consulting work, I am a certified coach specialising in leadership development, career direction, and team performance. I work with executives, founders, and high performers who want to lead with greater clarity, confidence, and purpose.

✅ Leadership & executive coaching: Supporting leaders to develop authentic styles, sharpen decision-making, and build the mindset required for sustained high performance. ✅ Career direction: Helping individuals identify what they truly want, break through limiting beliefs, and take clear, confident action toward a more fulfilling path. ✅ Team Development: Coaching programs that build resilience, improve team dynamics, and align teams around a shared purpose and direction.

Ready to bring senior strategic thinking to your business? Reach out to discuss how I can help.