Crag Elliott

I help Consultants and Service Businesses to Build their Clients Lists

I am a Consultant to Consultants.

It sounds a bit circular doesn't it? A Consultant consulting to Consultants... It's simple though, I work with Consultants to develop their business, monetise their expertise and build their client list. They focus on their clients and projects and I help them focus their business and find those clients and projects

The path to starting my consultancy involved over 25 years in the private and public sectors managing large government programs and projects, leading significant organisational reviews and restructures and evaluating programs intersected with periods as a consultant.

A turning point was when I joined a global B2B consultancy where I had to develop my own client base. The business development model was focused on cold calling where every day had a 'sacred sales' time devoted to cold calling prospects and it worked with a 1:20 conversion rate. My client list grew but I found it bizarre that I was peddling my expertise for such a low return and I turned to content marketing and consultative selling techniques and I forgot about measuring my conversion rate as I stopped cold calling due to the number of inbound calls from qualified prospects.

So that's my business... what can I do for yours?

Usually prospective clients come to me because it's become apparent to them that whilst they have developed their expertise, skills and knowledge in a particular field or speciality

• No one is asking for their help
• They struggle to bring in new clients
• Business development, planning and marketing is a foreign concept

I can help with strategic positioning, brand development and positioning and with marketing your skills to draw in additional clients but the real value I provide is in organising your business, clarifying the core values and focus, developing a marketing plan and helping you implement it.

My success is measured by ensuring you have a clear vision of where your consultancy is heading and getting the traction to make it happen.