Design of website concepts for a small Australian based non-profit organisation.

I'm looking for someone who can do more than just template based web design and has experience in developing high quality, user-friendly, information-rich websites and preferably for non profit orgs, rather than just brochureware sites.

Requirements

• 3 initial concepts (not 3 variants of once concept), with home and sub-pages for each.
• 2 edit cycles (client review, implementation of changes) on selected concept.
• Conversion of final concept to HTML and CSS plus supply of original Photoshop artwork files.

Maximum budget on this job is $2,400 ex-GST

Briefing

Site objectives

1. Servicing members.
2. Promoting member-related issues.
3. Recruiting new members.

Target audiences

1. Members.
2. Journalists, academics and policy decision-makers focused on member-related issues.
3. Potential members.

Target audience motivations

1. Members: information and services to help them solve problems.
2. Journalists etc.: discovering the Org’s position on current member-related issues.
3. Potential members: Discovering the benefits and costs of membership.

Key messages

1. Member: Org provides valuable services to members that makes their work easier, increases their skills and advances their industry as a whole.
2. Journalists etc.: Org protects and advances the interests of its members.
3. Potential members: the benefits to members offered by Org provides good value for money.

Desired tone and personality of website design Professional, community, clean, simple. Sophisticated. Unconservative, untraditional, modern. Contemporary.

Branding requirements

• Org logo
• Org tagline
• Colours that complement Org brand.

Liked designs To be supplied to the successful applicant.

Disliked designs To be supplied to the successful applicant.

Other design requirements

• A frozen design type.
• Optimise for 1024 x 768 monitor.
• Generous use of whitespace.
• Avoid overuse of rectangular blocks on home page, particularly in the site banner.
• Use soft curves and gradient fills instead.

Preferred home & sub-page layouts See attached wireframes.

There is another related web design job associated with this project. If the successful applicant performs well in this project they will likely be awarded this related job.