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Background This is a high-level document that outlines the requirements for Editorial Content.
Brief Overview “Information, Education and Entertainment” Our overarching Editorial mission is to produce valuable, relevant Content for its community that engages them and enhances the entertainment value of the Brand
Our content must be grasped quickly and understood in the context of the Brand’s story. Play on people’s passions, their desires and their humour. Be transparent and open.
We are a cheeky, fun and sometimes irreverent brand that wants to create epic content so our customers love us for more than just providing an excellent betting service, but also entertaining them. We view our content holistically and we would like you to do so too. Our content should be easily repurposed so it is consumable across various platforms. It should also invoke an awe factor that encourages sharing our content.
Content Requirements –
Spring Carnival Our Content Marketing will revolve around three events in the key proposition period Event Content Deadline
Caulfield Cup 15th October 2012 Cox Plate 22nd October 2012 Melbourne Cup 22nd October 2012
Working presumptions – 500 word (approx each), creative license. With each item, promotional copy for Twitter and Facebook will also be required (20 tweets per article – 1 FB status update).
Caulfield Cup
15 Articles, including research infographic. (e.g.s The A – Z of the Spring Carnival - Caulfield Cup Infographic – Caulfield Cup Betting Preview 5 Caulfield Cup Shocks). 1 Interview post
Cox Plate
20 Articles, including infographic and data visualization posts. 2 Interview posts (profile).
Melbourne Cup
30 Articles, including 3 Infographics and data visualization posts. 3 Interview posts. 1 Visual Motion Graphic
Hi Ashley I love racing and I think of you see my blog or business Facebook page you will see I have the right voice for your brand. I am experienced in creating a clear concise voice for brands and replacing confusing website content. I would love the opportunity to work for you and of $40 per 500 words.
Duffy
Hi Ashley, Here's a sure bet quote that will have your fans racing to the tote. Experienced writer jockeying for the inside line. I'm comfortable writing web copy, blog posts, interview Q&A's and profiles - as well as tweets and social media updates. Quote includes infographics as indicated in either .png or .jpg format - but excludes the visual motion graphic (I can provide a concept and script, but not the final product - this is outside my current skill set). See www.sharondavis.co for samples of my work.
Hi Ashley, I have six years experience writing informative articles that entertain and during that time, I also worked managing social media for small businesses. Both these skills make me confident I can create epic content for you, and I'm itching to get started. Please find links to my published work at the About the Editor page of The Glass Coin [http://theglasscoin.com/about-the-editor/]. Thank you, Jo McClelland
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